An Introduction to Google Business Messages

January 19, 2022 8 min read

Your Google presence counts, for better or worse. Imagine being able to talk to people who were searching for your business on Google in real time. Well! The tidal wave of Google Business Messages is just beginning. We feel that this new Google invention, which is mostly flying under, will soon be something that all businesses desire and anticipate.

Think of this! How many times have you had to provide the same answers for your company? And how many times have you had to call a company many times to ask the sme questions? Well! Google is aware of the problem and is working on a solution.

Google Business Messages is the perfect solution. This is one of the simplest methods to communicate with your consumers, and you should just sign up for GBM right away! Here are a few fascinating statistics that demonstrate why this is so crucial.

• Google receives 97 percent of all search traffic.
• 75% of customers would rather message a company than speak with a person.
• Every day, Google receives 3.5 billion searches.

Why Your Company Should Get Started with Google Business Messages?

1. Customers Prefer to Chat Rather Than Talk

According to a Nielsen research, 56% of users would rather send a message than phone a business. This is enormous, and it demonstrates that real-time messaging services, particularly among Gen-Z customers, are in high demand.

Google Business Messages are the quickest method to communicate, and with WhatsApp, Facebook Messenger, SMS, and other apps, it's second nature to many individuals. Google is well aware of the problem. That's why they've just developed Business Messages, a solution to the dilemma of how to link physical businesses to customers digitally in a cost-effective and seamless manner.

2. It helps you Save Time and Money

When you're asked, "What time do you close?" or "What time do you open?" or "Are you open due of Covid" or "Can I bring a pet"? Well! Why not just provide your consumers the option of texting someone to find out what's going on?

3. Responses that are All The Same, 24/7

We all have distinct perspectives, whether it's you or someone on your team. We're all human, after all, and we all make errors. With Google Business Messages, the consumer gets a smooth experience that they feel driven to share their queries since the essentials have been automated.

4. Support in Real Time

Bots aren't the only option for your consumers to communicate with you. You may also respond to consumer questions in real time using your App on mobile, tablet, or desktop. Google Business Messages platform also allows you to generate tickets, move talks between agents and team members, and escalate problems if necessary.

5. Apply What You've Learned from the Criticism

Every client contact is recorded and may be analyzed to discover where you can improve or if your data has any hidden tendencies. Customers may, for example, request Vegan Pizzas or payment in bitcoin. Something you may not have seen before now seems as obvious as day.

6. Personalized Experiences

Google Business Messages AI learns over time since every communication is recorded. So, if an XYZ person ordered a Pizza yesterday and texts you today, you may inquire about his previous order. You may even call him by his first name, and if XYZ is a native German speaker, the script can be customized to talk to him in his favorite Google language.

7. Bilingualism

Google Business Messages detect the person's favorite language, just as it is described in the example above. With this knowledge, you can tailor your bot experience or human agent-based customer service to truly communicate to someone in their preferred and most comfortable manner.

8. Create a Sense of Brand Loyalty and Connection

Unlike WhatsApp or Messenger, which limits you to respond within 24 hours after receiving a message from a customer, Google Business Messages allows you to communicate with them for up to 30 days! With this in mind, you have the opportunity to re-engage clients and truly establish a relationship with them. Remember that the 30 day window resets every time your consumer communicates with you, so you may have a dialogue with them for the rest of your life.

9. Improve your Google Ranking and SEO

You can dramatically enhance your search engine results by actively interacting with consumers on Google, especially when they post a favorable review. It's not yet well-known, but it will be soon!

10. It's still Brand Fresh and Exciting! Wow, Your Clients!

This is all still quite new at the time of writing! One of the finest aspects of this is that you may wow your consumers by allowing them to chat with your company instead of calling or visiting your website.

Increasing Sales With Google Business Messages

Consider this in the context of a real-life situation. Consider a company ABC that sells software. When a potential client hears about your business, the first thing they do is Google it. Now, a person would typically locate your website, browse it, and deduce information from it before drawing judgments based on their internet research. The potential client may call you at the given phone number in some cases.

Now let's suppose that a second XYZ firm already has Google Business Messenger installed. When a client Googles your business, they'll notice the option to chat with you, and they'll be able to talk with a bot or even a human agent right away. This is beneficial to you as a company because:

• It's a unique experience - with Google Business Messages in place, your clients can simply connect with your company on platforms where they couldn't previously.
• Save a Lot of Time - Because it's handy, customers can obtain immediate solutions to their inquiries instead of having to phone a company, wait on hold, and go through many departments to get their questions addressed.
• Provide an Experience that is more streamlined - A customer is not overwhelmed with material that they must go through before receiving a response to their questions when they use chat. Instead, you may offer them tailored replies that directly address their questions.

In the second scenario, a potential customer is more likely to choose that company since they can obtain immediate replies and information that helps them decide whether or not to use your company. Local businesses appear in 46 percent of Google searches. According to GuestTouch, 67% of consumers would rather message a company than call them. As a result, having Google Business Messages set up to allow potential clients to talk with your company very instantaneously means you'll be able to convert leads more successfully.

Crossover solutions are also highly intriguing in this context. Aside from the APIs and platforms, there is one single platform that has a smooth handover to messenger, or WhatsApp, and back and forth so you have a very clear, unified view of who your consumer is. What is new now will be standard tomorrow. Join the revolution now with Kait Technologies to get a head start.